I am a passionate and curious leader with 17 years of experience working in global complex matrix organisations like Carlsberg as well as in smaller, more fast-paced agencies.
I have an extensive background developing integrated and innovative strategies across digital marketing, social, media, content and consumer activations, including consumer insights, strategy and planning.
Main specialties are:
Integrated Communication Planning
Media Strategy & Planning
Media Performance Management
Media Innovation
Agency Management
Digital Marketing
Content development and management
Adaptive marketing & Data Strategy