Marketing is the midpoint between creativity and commerce. Attempting to master both is why I got into this industry and is what fuels my ambition to develop further as a truly complete marketer.
My experience expands across:
FMCG - Retail experience across established food brands. Developing strategies to drive both volume and value across multiple segments (high end, formal trade and lower end, informal trade)
Entertainment - Driving marketing strategies aimed at youth culture within South Africa. Customer Experience Marketing formed an integral part of the portfolio
Media - Heading up the digital division of the marketing department has meant I have developed a sound understandin...
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