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Sydney, Australia, NSW Australia

Founder & Global CEO, TrinityP3 Marketing Management Consultants, Speaker, Commentator and Business Author

Consulting / Advisory

I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth. In 2000 I established TrinityP3 as an independent marketing management consulting company that applies scientific analytics to the marketing process. We work with marketers and advertisers to: 1. Align and optimise marketing performance within their organisations, 2. Improve the performance and value provided by their agencies and supplier