Darren Yan (Õçΰ½¡, ¥À¥ì¥ó)
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Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Director, Head of Business Development
Industry
Technology / Software / Internet
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About
Established thought leader in mobile and digital commerce who identifies trends, common themes and patterns to help commercially-focused firms identify new opportunities or solutions for growth.
¡ö Accumulated more than 18 years of experience in online media, eCommerce, digital marketing, digital payments, mobile content, product marketing, GTM for Print Media, Banking, IT&T sector and more recently in the hospitality sector.
¡ö Strong technology background and market exposure that allows me to marry business and technology for projects that I have undertaken.
¡ö Ability to grasp and understand industries, market shifts and background of possible challenges faced.
¡ö Evangelist for loyalty m...
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sms marketing
location based advertising
behavioural targeting
database marketing
email marketing
roi
zapcode
color
mobile
gprs
wap
internet
data
advertising
media
medium
communication
promotion
code
events
integration
metrics
marketing
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