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Dave Hulbert

The document discusses the design of Tesco.com and how it was created with the goal of maximizing profit. It notes that small increases in load time can negatively impact profits, so the website was designed and optimized for speed. Various technologies and elements were evaluated based on whether they would encourage more customer spending.

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Tesco.com
The aim of a company: to create profit
The aim of a website: to create profit
Tesco.com is designed to create profit
The decision-making process was led by the question: ? Will this get people spending money?
What affects bounce rate? ? Visual design? ? Web technologies? ? Copy? ? SEO?
Loading...
Designed for speed
Science ? 10s ? 1s ? 0.1s
Amazon ? 100ms increase in load time = 1% profit lost
Speed ? Server: 20% ? Client: 80%
? jQuery plugins, social media sharing buttons, animations, effects, background images, CSS fonts, WebGL, Flash, lightboxes, Twitter feeds, custom scrollbars, WebSockets, SEO- led copy, style switching widgets...
Tesco's brand: ? FAST
Purpose-led website

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