While running a business development team for a global professional services company, I noticed a change taking place in the way complex business solutions were selected and bought. Out was cold-calling and in was the internet search. Out was the face-to-face meeting and in was social media.
I wanted to take a leading part in this exciting shift 鈥� and with 20 years鈥� experience in business development, marketing and sales I was ready for the challenge. That was back in 2007 when I founded Espresso B2B Marketing to help companies struggling to adapt to these changes.
Since then I鈥檝e run more than 250 marketing engagement and channel development programs for companies that include Capgemin...
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