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social media networks cushman david cushman david fasterfuture marketing advertising social media broadcast 9010 widgets network content internet digital widget tail innovation web ninety10 jamie burke understanding reeds law 9010 group mobile explaining co-creation pr faster long hits future message longtail social technology social business design trust messages virality collaboration viral group-forming-network-theory groups conversation operators cell cebit phone community widgetwebexpo business becauseeffect converstion strategies portal collaborate innovate world new networked uga ugc speaker p2pr power brands open gardens walled telco value snippets publishing adverts code gadget graph facebook process applications apps 2012 sufficient organisation nine organisation self organisation future of the org keynote hannover organisational change solutions ninety10groupcom wikifixing ninetyten return on investment ninety10group wikifix crowd-source design thinking strategy stall zone 4th industrial revolution artificial intelligence co-operatives open innovation member-led transparency connectedness networked organisations purpose sharability open business open data social business open capital adapt 157group everything seminar speaking huntingdon ef09 brando agency online uk london expo eighth mass we group forming social tools social technologies co-create madrid omexpo david cushman 9010 online publishing npd efficiency sipa sipa09 specialist publishers social objects hugh macleod é³Ù¾±±ç³Ü±ð³Ù³Ù±ð impact colleges theory