際際滷

際際滷Share a Scribd company logo

Content 101: 101 Ways to Publish Content

David Skarjune
David Skarjune

This document provides 101 ways to publish content and discusses various content publishing options. It defines key terms related to content creation and distribution such as publish, creator, publisher, consumer, and hybrid author. It also covers different dimensions of content such as appeals, forms, formats, channels, rights, and scale. Examples are given of Minnesota creators publishing content through self-publishing, music/merchandise sales, filmmaking, and websites/blogging. Resources for content publishing such as Bandcamp, Kickstarter, and WordPress are also discussed.

1 of 42
Content 101: 101 Ways to Publish Content
101 WAYS TO PUBLISH CONTENT Got a story, artwork, song, movie or idea to share? Wondering how feasible it is to get your content out to the world? Have you considered the whys and hows for managing and distributing your work? Perplexed by the explosion of genres and options available?
WHAT TO EXPECT What did you expect? Definitions of Content Dimensions of Content Examples of Content Resources for Content Publishing
CONTENT PUBLISHING DIY Artisanal Publishing The advantages of self-publishing far outweigh the disadvantages for most authors. You can use self-publishing as the end goal or a means to a traditional publishing deal. Keep in mind the concept of artisanal publishing as a new, cool form of publishing. Guy Kawasaki & Shawn Welch, APE: Author, Publisher, Entrepreneur How to Publish a Book, 2013.
DEFINITIONS Publish CONSUME CONTENT Information and/or experience captured in a format for transmission to others. CREATOR Person or group who forms, originates, constructs, or produces a work of content in a tangible medium. PUBLISHER Person or organization who prepares content for distribution. CONSUMER Audience member who acquires and/or uses content.
DEFINITIONS Hybrid Author Hot Hot Hot! A hybrid author enjoys the success of being traditionally publishing while still pursuing self-publishing projects. Hugh Howey began the Wool series in 2011 self- published on Amazon. In 2013 he signed a seven- figure deal with Simon and Schuster to distribute paperback and hardcover editions. Boing Boing blogger, journalist, and science fiction author Cory Doctorow distributes his books for free under Creative Commons licensing, and they are commercially published by Tor Books (Macmillan)
DEFINITIONS Consumer? How Crass! Consume content falls right on the line between terms I can grit my teeth and use and terms that make me want to rinse my mouth with bleach. So what are our options, besides consume? Experience and absorb were the most frequently Erin Kissane, suggested alternatives, with assimilate and enjoy author of following closely after. Eating and drinking words were The Elements of also enormously popular: you suggested devouring, Content Strategy ingesting, imbibing, quaffing, gorging, digesting, grazing, chowing, and slurping. blog.braintraffic.com/2011/09/bad-words/
DEFINITIONS Digital First Production of content for a digital channel first, such as the web or an ebook, with other channels secondary, such as print. Platform (readers) Potential readers from social, professional, community, and online networks. Platform (production) Application framework for software services. Web Application Software service accessed on the Internet in a web browser; may use cloud storage. Freemium Business model with a product or service provided free, but money (premium or commission) is charged for advanced features, functionality, or goods. DRM Digital rights management locks content to a specific consumer and/or device.
THE LONG TAIL OF CONTENT The Tail keeps growing longer: More Creators C More Publishers O More Consumers N S More Channels U M More Devices P X T I Where do you land? O N CONTENT
7 DIMENSIONS OF CONTENT
APPEALS OF CONTENT Where is your content coming from and going to? Ethos My content is an authoritative source of information. My audience trusts my expertise and likes my style. Pathos My content tells a story with emotion and imagination. My audience will empathize and be moved by my story. Logos My content conveys knowledge with facts and examples. My audience seeks an convincing treatment of the topic.
FORMS OF CONTENT Over the centuries standard forms of expression have evolved. Story There is no doubt fiction makes a better job of the truth. Doris Lessing Verse All that is not prose is verse; and all that is not verse is prose. Moli辿re Music Music expresses that which cannot be said and on which it is impossible to be silent. Victor Hugo Art Everything you can imagine is real. Pablo Picasso
FORMS OF CONTENT Recent centuries brought new forms of media. Photography The illiterate of the future will not be the man who cannot read the alphabet, but the one who cannot take a photograph. Walter Benjamin Cinema The cinema substitutes for our gaze a world more in harmony with our desires. Andr辿 Bazin Game Life has but one true charm: the charm of the game. But what if were indifferent to whether we win or lose? Charles Baudelaire
CONTENT MEDIA Digital media consolidates how forms are produced and distributed. Text Alice was beginning to get very tired of sitting by her sister on Image the bank, and of having nothing to do: once or twice she had Audio peeped into the book her sister was reading, but it had no Video pictures or conversations in it, Mixed Media and what is the use of a book, thought Alice Apps without pictures or Games conversation? Enhanced Ebooks Lewis Carrol, Alice's Adventures in Wonderland, Down the Rabbit-Hole, 1865
CONTENT FORMATS Key digital formats HTML Primary structure for content storage and presentation. Codec Means of encoding digital streams for audio and video. App Mobile device software for accessing content and services. EPUB Universal standard for ebook content.
CONTENT CHANNELS Modes of broadcast range from legacy to cyberspace Analog Information stored in a physical medium. Broadcast Audio/video distributed via mass media via electromagnetic waves or cables. Network Collection of computers interconnected for sharing resources and information. Digital Information stored in binary digits (bits) with computing devices.
CONTENT RIGHTS Right to copy, distribute, and alter or NOT CopyrightOwnership and restrictions CopyleftSharing and terms of sharing Public DomainNo ownership nor restrictions Creative Commons licenses are not an alternative to copyright. They work alongside copyright and enable you to modify your copyright terms to best suit your needs. www.creativecommons.org
SCALE OF CONTENT The Long Tail of Content swings high and low UniqueOriginal work of art NicheNarrow segments of a market VerticalSpecific group with similar interests MassMajority or average audience at large
EXAMPLES Minnesota Innovative Content Publishing Some rights reserved | woody1778a | www.flickr.com/photos/woodysworld1778/
TOM KACZYNKSI Cartoonist, Minneapolis, MN, @unciv Tom Kaczynski learned to read English by looking at American capitalist comics in communist Poland. He moved to the U.S. in 1987. His comics have appeared in Best American Non-Required Reading, MOME, and were nominated for an Ignatz Award in 2011. Beta Testing the Apocalypse was published in 2012 by Fantagraphics Books, Seattle, WA, an advocacy publisher of The Comics Journal magazine and hundreds of works of comics as a form of art and literature. www.fantagraphics.com
UNCIVILIZED BOOKS Publisher, Minneapolis, MN Tom Kaczynski is also the publisher behind Uncivilized Books, an upstart press specializing in comics and original graphic novels. Uncivilized Books is an evolving entity. It started out as a way for me to self- publish work. It grew into a boutique mini-comics publishing outfit. Now its mutated into a book trade/mini-comics hybrid. The mission is still evolving. www.themortonreport.com/books/news/books-tom-kaczynski-on-uncivilized-books/ www.uncivilizedbooks.com
Spring 2013 Book Subscription! $75 for 5 books (a 20% discount) New PreOrder Free Shipping www.uncivilizedbooks.com/spring2013.html
BOOK SALES Uncivilized Books PayPal for web sales www.paypal.com/webapps/mpp/compare-business-products Consortium Book Sales & Distribution for the book trade markets and stores Warehousing and inventory Shipping and returns processing Risk management, collections, and credit processing Sales and Marketing services www.cbsd.com (established publishers only)
DWITT, DAVID WITT Artist, Illustrator, St. Paul, MN A veteran of the comic book, rock poster, gallery, bookstore, and even gaming worlds, DWITT might just be the most ubiquitous artist whose name youve never learned until now. Witts illustrations, paintings, and limited edition screen prints have been exhibited around the globe and reproduced in books and publications. His art is most at home in the world when stapled to lamp posts or taped to the bathroom doors of dive bars across this great land.
www.dwitt.com www.dwittmarket.bigcartel.com
Content 101: 101 Ways to Publish Content
ART SALES & FUNDING DWitt PayPal for web sales www.paypal.com/webapps/mpp/compare-business-products Big Cartel for online store providing automated setup for product display, Facebook integration, sales tracking, and works with PayPal. www.bigcartel.com Kickstarter for creative project funding. Project creators set a funding goal and deadline. Patrons pledge money to make it happen. Funding is all-or- nothing projects must reach their funding goal. www.kickstarter.com
ROGUE VALLEY Indie Rock Band, Minneapolis, MN In one year during 2010-2011, Rogue Valley wrote, recorded, and released four full length albums, one with each season. All of their albums are available as pay-what-you-want digital downloads with no minimum, in addition to set-price CDs. Rogue Valley led by Chris Koza performs live with 4-6 pieces and sells music and promotional items from vinyl to t-shirts. www.lostinroguevalley.com
Content 101: 101 Ways to Publish Content
MUSIC/MERCH. SALES & BOOKING Rogue Valley PayPal for merchandise web sales www.paypal.com/webapps/mpp/compare-business-products Bandcamp for free online music store with unlimited storage, cornucopia of formats, name-your-price downloads, 15% digital & 10% merchandise commission. www.bandcamp.com Ripple Entertainment for booking live gigs along with branding and marketing. www.rippleent.com
MARLY CORNELL Writer, Editor, Publisher, St. Louis Park, MN Marly Cornell works full time as a freelance writer, ghostwriter, and editor. In 2011 she published her own book The Able Life of Cody Jane, the story of her daughter Cody, a person of joyful spirit and infectious humor who achieves a life of independencein spite of plentiful and confining physical disabilities. The book was was published under her own imprint LightaLight Publications with the support of the Spina Bifida Association. The book will be available this year in audio format, read by the author recorded and produced by local studio Davis Sound. www.theablelife.com www.lightalightpublications.com www.davissound.net
PUBLISHING & DISTRIBUTION Marly Cornell LightaLight Publications is a member of Independent Book Publishers Association (IBPA) Independent Publishers Association (MIPA) www.ibpa-online.org www.mipa.org Itasca Books provides full-service B2C & B2B distribution options to help small and large publishers reach their markets. Itasca handles warehousing and fulfillment, a division of Bookmobile. www.itascabooks.com www.bookmobile.com/sell/ (established publishers only)
Midwest Independent Publishers Association 2013 Annual Vendor Fair April 10, 6:30 to 8:30 p.m. Joule, 1200 South Washington Ave, Minneapolis, MN The annual vendor fair engages the public in meeting professionals who can help them in various areas of publishing. www.mipa.org/sixth-anual-vendor-fair Keynote at IBPA Publishing University, April 26-27, Chi., IL, by Guy Kawasaki world-famous speaker and author of APE: Author, Publisher, Entrepreneur, bringing his unique insight into marketing and publishing. Plus dozens of publishing experts. www.ibpapublishinguniversity.com
THE TANGENTIAL pop culture and creative writing blog Minneapolis, MN This is The Tangential, a pop culture and creative writing blog. Every day we publish writing about anything and everything, as long as it isnt boring and doesnt suck. Were excited to announce our first real, print, hold-in-your-hands piece of work as a creative- collective-like-thing! Its a fiction compilation called Future Cities, written and edited by our staff and by a couple of our favorite writers out there. The Tangential had a book release party for Future Cities on February 27, 2013 at Nomad World Pub with a $10 gate for the book, a drink ticket, and bands. www.thetangential.com
PAPER DARTS & POLLEN Magazine, Agency, Publisher, Webzine, Community Minneapolis-St. Paul, Minnesota Paper Darts is a magazine of Art and Literature, a publishing press, a creative agency, a community, and an idea. Pollen is a community composed of civic-minded connectors who share ideas, career and civic engagement opportunities and peer-to- peer recognition to create positive impact and personal and professional growth for its members. Web issues of Pollen are published twice a month, with content appearing on both this site and in the business section of MinnPost. www.paperdarts.org www.bepollen.com
PAPER DARTS SHORT FICTION AWARD WRITE WORDS. MAKE MONEY. Award: $800 Entry fee: $6 Judge: Elliott Holt Word limit: 800 Deadline: 5-15-2013 $800 for 800 words. Plus, the winning story will appear fully illustrated, all beautified and sexy on its very own custom website. Elliott Holt's short fiction appeared in The Pushcart Prize XXXV (2011 anthology) among other places. Her debut novel You Are One of Them will be published by The Penguin Press on May 30, 2013. www.paperdarts.org/short-fiction-award
FRONTEND MASTERS MJG International, Savage, MN Training, Developer Events & Consulting MJG films workshops in front of live participatory audiences with some of the best experts in the world who are working on core technologies of the web and record them for you to learn from with a video subscription. Gain in-depth HTML5, CSS3 and JavaScript tactics straight from top minds shaping the industry. Access our entire online library of expert courses for a monthly membership. Free previews of course segments www.mjg.in www.frontendmasters.com
VIDEO STREAMING & SALES MJG Int. Frontend Masters PayPal for subscription sales www.paypal.com/webapps/mpp/compare-business-products Vimeo PRO for streaming video services. Ccreative professionals can showcase work exactly how they want, with the people you want and only them, with quality, customization, and performance. www.vimeo.com/pro YouTube for sample videos and video marketing. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for content creators and advertisers big and small. www.youtube.com
FILMMAKING Cross-Platform Media Innovator & DIY 21st Century Storyteller at Midwest Filmmaker Conference, May 4 Lance Weiler will be the keynote presenter for the IFP MN Midwest Filmmaker Conference. A Sundance Screenwriters Lab alum and pioneer in combining storytelling with technology, Weiler will speak about the changing landscape of content creation, media consumption, and distribution. http://www.ifpmn.org/event/midwest-filmmaker-conference
FILMMAKING Minneapolis St. Paul International Film Festival MINNESOTA-Made An audience favorite, MINNESOTA-Made returns with a slate of 34 new films with local connections. Programmed by filmmaker and musician Craig Rice, with Shelli Ainsworth, Susan Marks, and other local filmmakers as advisors. Craig Rice is an award-winning producer and director nationally recognized for his distinguished career in music video, commercial, television and film industry. His work has been nominated for four Emmy Awards www.mspfilmfest.org
WEBSITES & BLOGGING WordCamp Minneapolis April 27 & 28 Minneapolis Community & Technical College Minneapolis Central Library WordCamp Minneapolis 2013 conference focuses on everything WordPress with sessions for all levels of users, from pushing pixels to closing deals: Content Business $20 each day Design Development 2013.minneapolis.wordcamp.org
RESOURCES www.wordimage.com/resources Audio 10 Tips for Independent Authors Authoring Book Publishing Know Your Rights Content 101 Know Your Audience Content Management System When You Write Just Type Digital Content Get Feedback Ebook Production Get Edited Ecommerce Look Awesome EPUB Get Noticed Film Go Digital First Photography Make a Plan Self-Publishing Find Resources Video

More Related Content

Content 101: 101 Ways to Publish Content

  • 2. 101 WAYS TO PUBLISH CONTENT Got a story, artwork, song, movie or idea to share? Wondering how feasible it is to get your content out to the world? Have you considered the whys and hows for managing and distributing your work? Perplexed by the explosion of genres and options available?
  • 3. WHAT TO EXPECT What did you expect? Definitions of Content Dimensions of Content Examples of Content Resources for Content Publishing
  • 4. CONTENT PUBLISHING DIY Artisanal Publishing The advantages of self-publishing far outweigh the disadvantages for most authors. You can use self-publishing as the end goal or a means to a traditional publishing deal. Keep in mind the concept of artisanal publishing as a new, cool form of publishing. Guy Kawasaki & Shawn Welch, APE: Author, Publisher, Entrepreneur How to Publish a Book, 2013.
  • 5. DEFINITIONS Publish CONSUME CONTENT Information and/or experience captured in a format for transmission to others. CREATOR Person or group who forms, originates, constructs, or produces a work of content in a tangible medium. PUBLISHER Person or organization who prepares content for distribution. CONSUMER Audience member who acquires and/or uses content.
  • 6. DEFINITIONS Hybrid Author Hot Hot Hot! A hybrid author enjoys the success of being traditionally publishing while still pursuing self-publishing projects. Hugh Howey began the Wool series in 2011 self- published on Amazon. In 2013 he signed a seven- figure deal with Simon and Schuster to distribute paperback and hardcover editions. Boing Boing blogger, journalist, and science fiction author Cory Doctorow distributes his books for free under Creative Commons licensing, and they are commercially published by Tor Books (Macmillan)
  • 7. DEFINITIONS Consumer? How Crass! Consume content falls right on the line between terms I can grit my teeth and use and terms that make me want to rinse my mouth with bleach. So what are our options, besides consume? Experience and absorb were the most frequently Erin Kissane, suggested alternatives, with assimilate and enjoy author of following closely after. Eating and drinking words were The Elements of also enormously popular: you suggested devouring, Content Strategy ingesting, imbibing, quaffing, gorging, digesting, grazing, chowing, and slurping. blog.braintraffic.com/2011/09/bad-words/
  • 8. DEFINITIONS Digital First Production of content for a digital channel first, such as the web or an ebook, with other channels secondary, such as print. Platform (readers) Potential readers from social, professional, community, and online networks. Platform (production) Application framework for software services. Web Application Software service accessed on the Internet in a web browser; may use cloud storage. Freemium Business model with a product or service provided free, but money (premium or commission) is charged for advanced features, functionality, or goods. DRM Digital rights management locks content to a specific consumer and/or device.
  • 9. THE LONG TAIL OF CONTENT The Tail keeps growing longer: More Creators C More Publishers O More Consumers N S More Channels U M More Devices P X T I Where do you land? O N CONTENT
  • 10. 7 DIMENSIONS OF CONTENT
  • 11. APPEALS OF CONTENT Where is your content coming from and going to? Ethos My content is an authoritative source of information. My audience trusts my expertise and likes my style. Pathos My content tells a story with emotion and imagination. My audience will empathize and be moved by my story. Logos My content conveys knowledge with facts and examples. My audience seeks an convincing treatment of the topic.
  • 12. FORMS OF CONTENT Over the centuries standard forms of expression have evolved. Story There is no doubt fiction makes a better job of the truth. Doris Lessing Verse All that is not prose is verse; and all that is not verse is prose. Moli辿re Music Music expresses that which cannot be said and on which it is impossible to be silent. Victor Hugo Art Everything you can imagine is real. Pablo Picasso
  • 13. FORMS OF CONTENT Recent centuries brought new forms of media. Photography The illiterate of the future will not be the man who cannot read the alphabet, but the one who cannot take a photograph. Walter Benjamin Cinema The cinema substitutes for our gaze a world more in harmony with our desires. Andr辿 Bazin Game Life has but one true charm: the charm of the game. But what if were indifferent to whether we win or lose? Charles Baudelaire
  • 14. CONTENT MEDIA Digital media consolidates how forms are produced and distributed. Text Alice was beginning to get very tired of sitting by her sister on Image the bank, and of having nothing to do: once or twice she had Audio peeped into the book her sister was reading, but it had no Video pictures or conversations in it, Mixed Media and what is the use of a book, thought Alice Apps without pictures or Games conversation? Enhanced Ebooks Lewis Carrol, Alice's Adventures in Wonderland, Down the Rabbit-Hole, 1865
  • 15. CONTENT FORMATS Key digital formats HTML Primary structure for content storage and presentation. Codec Means of encoding digital streams for audio and video. App Mobile device software for accessing content and services. EPUB Universal standard for ebook content.
  • 16. CONTENT CHANNELS Modes of broadcast range from legacy to cyberspace Analog Information stored in a physical medium. Broadcast Audio/video distributed via mass media via electromagnetic waves or cables. Network Collection of computers interconnected for sharing resources and information. Digital Information stored in binary digits (bits) with computing devices.
  • 17. CONTENT RIGHTS Right to copy, distribute, and alter or NOT CopyrightOwnership and restrictions CopyleftSharing and terms of sharing Public DomainNo ownership nor restrictions Creative Commons licenses are not an alternative to copyright. They work alongside copyright and enable you to modify your copyright terms to best suit your needs. www.creativecommons.org
  • 18. SCALE OF CONTENT The Long Tail of Content swings high and low UniqueOriginal work of art NicheNarrow segments of a market VerticalSpecific group with similar interests MassMajority or average audience at large
  • 19. EXAMPLES Minnesota Innovative Content Publishing Some rights reserved | woody1778a | www.flickr.com/photos/woodysworld1778/
  • 20. TOM KACZYNKSI Cartoonist, Minneapolis, MN, @unciv Tom Kaczynski learned to read English by looking at American capitalist comics in communist Poland. He moved to the U.S. in 1987. His comics have appeared in Best American Non-Required Reading, MOME, and were nominated for an Ignatz Award in 2011. Beta Testing the Apocalypse was published in 2012 by Fantagraphics Books, Seattle, WA, an advocacy publisher of The Comics Journal magazine and hundreds of works of comics as a form of art and literature. www.fantagraphics.com
  • 21. UNCIVILIZED BOOKS Publisher, Minneapolis, MN Tom Kaczynski is also the publisher behind Uncivilized Books, an upstart press specializing in comics and original graphic novels. Uncivilized Books is an evolving entity. It started out as a way for me to self- publish work. It grew into a boutique mini-comics publishing outfit. Now its mutated into a book trade/mini-comics hybrid. The mission is still evolving. www.themortonreport.com/books/news/books-tom-kaczynski-on-uncivilized-books/ www.uncivilizedbooks.com
  • 22. Spring 2013 Book Subscription! $75 for 5 books (a 20% discount) New PreOrder Free Shipping www.uncivilizedbooks.com/spring2013.html
  • 23. BOOK SALES Uncivilized Books PayPal for web sales www.paypal.com/webapps/mpp/compare-business-products Consortium Book Sales & Distribution for the book trade markets and stores Warehousing and inventory Shipping and returns processing Risk management, collections, and credit processing Sales and Marketing services www.cbsd.com (established publishers only)
  • 24. DWITT, DAVID WITT Artist, Illustrator, St. Paul, MN A veteran of the comic book, rock poster, gallery, bookstore, and even gaming worlds, DWITT might just be the most ubiquitous artist whose name youve never learned until now. Witts illustrations, paintings, and limited edition screen prints have been exhibited around the globe and reproduced in books and publications. His art is most at home in the world when stapled to lamp posts or taped to the bathroom doors of dive bars across this great land.
  • 25. www.dwitt.com www.dwittmarket.bigcartel.com
  • 27. ART SALES & FUNDING DWitt PayPal for web sales www.paypal.com/webapps/mpp/compare-business-products Big Cartel for online store providing automated setup for product display, Facebook integration, sales tracking, and works with PayPal. www.bigcartel.com Kickstarter for creative project funding. Project creators set a funding goal and deadline. Patrons pledge money to make it happen. Funding is all-or- nothing projects must reach their funding goal. www.kickstarter.com
  • 28. ROGUE VALLEY Indie Rock Band, Minneapolis, MN In one year during 2010-2011, Rogue Valley wrote, recorded, and released four full length albums, one with each season. All of their albums are available as pay-what-you-want digital downloads with no minimum, in addition to set-price CDs. Rogue Valley led by Chris Koza performs live with 4-6 pieces and sells music and promotional items from vinyl to t-shirts. www.lostinroguevalley.com
  • 30. MUSIC/MERCH. SALES & BOOKING Rogue Valley PayPal for merchandise web sales www.paypal.com/webapps/mpp/compare-business-products Bandcamp for free online music store with unlimited storage, cornucopia of formats, name-your-price downloads, 15% digital & 10% merchandise commission. www.bandcamp.com Ripple Entertainment for booking live gigs along with branding and marketing. www.rippleent.com
  • 31. MARLY CORNELL Writer, Editor, Publisher, St. Louis Park, MN Marly Cornell works full time as a freelance writer, ghostwriter, and editor. In 2011 she published her own book The Able Life of Cody Jane, the story of her daughter Cody, a person of joyful spirit and infectious humor who achieves a life of independencein spite of plentiful and confining physical disabilities. The book was was published under her own imprint LightaLight Publications with the support of the Spina Bifida Association. The book will be available this year in audio format, read by the author recorded and produced by local studio Davis Sound. www.theablelife.com www.lightalightpublications.com www.davissound.net
  • 32. PUBLISHING & DISTRIBUTION Marly Cornell LightaLight Publications is a member of Independent Book Publishers Association (IBPA) Independent Publishers Association (MIPA) www.ibpa-online.org www.mipa.org Itasca Books provides full-service B2C & B2B distribution options to help small and large publishers reach their markets. Itasca handles warehousing and fulfillment, a division of Bookmobile. www.itascabooks.com www.bookmobile.com/sell/ (established publishers only)
  • 33. Midwest Independent Publishers Association 2013 Annual Vendor Fair April 10, 6:30 to 8:30 p.m. Joule, 1200 South Washington Ave, Minneapolis, MN The annual vendor fair engages the public in meeting professionals who can help them in various areas of publishing. www.mipa.org/sixth-anual-vendor-fair Keynote at IBPA Publishing University, April 26-27, Chi., IL, by Guy Kawasaki world-famous speaker and author of APE: Author, Publisher, Entrepreneur, bringing his unique insight into marketing and publishing. Plus dozens of publishing experts. www.ibpapublishinguniversity.com
  • 34. THE TANGENTIAL pop culture and creative writing blog Minneapolis, MN This is The Tangential, a pop culture and creative writing blog. Every day we publish writing about anything and everything, as long as it isnt boring and doesnt suck. Were excited to announce our first real, print, hold-in-your-hands piece of work as a creative- collective-like-thing! Its a fiction compilation called Future Cities, written and edited by our staff and by a couple of our favorite writers out there. The Tangential had a book release party for Future Cities on February 27, 2013 at Nomad World Pub with a $10 gate for the book, a drink ticket, and bands. www.thetangential.com
  • 35. PAPER DARTS & POLLEN Magazine, Agency, Publisher, Webzine, Community Minneapolis-St. Paul, Minnesota Paper Darts is a magazine of Art and Literature, a publishing press, a creative agency, a community, and an idea. Pollen is a community composed of civic-minded connectors who share ideas, career and civic engagement opportunities and peer-to- peer recognition to create positive impact and personal and professional growth for its members. Web issues of Pollen are published twice a month, with content appearing on both this site and in the business section of MinnPost. www.paperdarts.org www.bepollen.com
  • 36. PAPER DARTS SHORT FICTION AWARD WRITE WORDS. MAKE MONEY. Award: $800 Entry fee: $6 Judge: Elliott Holt Word limit: 800 Deadline: 5-15-2013 $800 for 800 words. Plus, the winning story will appear fully illustrated, all beautified and sexy on its very own custom website. Elliott Holt's short fiction appeared in The Pushcart Prize XXXV (2011 anthology) among other places. Her debut novel You Are One of Them will be published by The Penguin Press on May 30, 2013. www.paperdarts.org/short-fiction-award
  • 37. FRONTEND MASTERS MJG International, Savage, MN Training, Developer Events & Consulting MJG films workshops in front of live participatory audiences with some of the best experts in the world who are working on core technologies of the web and record them for you to learn from with a video subscription. Gain in-depth HTML5, CSS3 and JavaScript tactics straight from top minds shaping the industry. Access our entire online library of expert courses for a monthly membership. Free previews of course segments www.mjg.in www.frontendmasters.com
  • 38. VIDEO STREAMING & SALES MJG Int. Frontend Masters PayPal for subscription sales www.paypal.com/webapps/mpp/compare-business-products Vimeo PRO for streaming video services. Ccreative professionals can showcase work exactly how they want, with the people you want and only them, with quality, customization, and performance. www.vimeo.com/pro YouTube for sample videos and video marketing. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for content creators and advertisers big and small. www.youtube.com
  • 39. FILMMAKING Cross-Platform Media Innovator & DIY 21st Century Storyteller at Midwest Filmmaker Conference, May 4 Lance Weiler will be the keynote presenter for the IFP MN Midwest Filmmaker Conference. A Sundance Screenwriters Lab alum and pioneer in combining storytelling with technology, Weiler will speak about the changing landscape of content creation, media consumption, and distribution. http://www.ifpmn.org/event/midwest-filmmaker-conference
  • 40. FILMMAKING Minneapolis St. Paul International Film Festival MINNESOTA-Made An audience favorite, MINNESOTA-Made returns with a slate of 34 new films with local connections. Programmed by filmmaker and musician Craig Rice, with Shelli Ainsworth, Susan Marks, and other local filmmakers as advisors. Craig Rice is an award-winning producer and director nationally recognized for his distinguished career in music video, commercial, television and film industry. His work has been nominated for four Emmy Awards www.mspfilmfest.org
  • 41. WEBSITES & BLOGGING WordCamp Minneapolis April 27 & 28 Minneapolis Community & Technical College Minneapolis Central Library WordCamp Minneapolis 2013 conference focuses on everything WordPress with sessions for all levels of users, from pushing pixels to closing deals: Content Business $20 each day Design Development 2013.minneapolis.wordcamp.org
  • 42. RESOURCES www.wordimage.com/resources Audio 10 Tips for Independent Authors Authoring Book Publishing Know Your Rights Content 101 Know Your Audience Content Management System When You Write Just Type Digital Content Get Feedback Ebook Production Get Edited Ecommerce Look Awesome EPUB Get Noticed Film Go Digital First Photography Make a Plan Self-Publishing Find Resources Video