As Innovation Director I am tasked with pushing the overall group's vision, being a company of marketing pioneers with innovation at its core. Leading both client and agency growth through the pursuit of innovation.
I began in the early days of digital marketing, in the beginning innovation was at the core of our survival, the changes so swift and significant it was all we could do to keep up. Growing up digital it鈥檚 become nearly impossible to distinguish between creativity and innovation.
Theodore Levitt, a Professor at Harvard Business School states: 鈥楥reativity is thinking up new things. Innovation is doing new things.鈥� Considering the new rapid change in pace and the context of t...
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