I help brands to shape and share stories, to promote products and sell services, and to express beliefs, values and purposes.
My trade craft is communications strategy - making me a distiller of problems, a framer of challenges, an uncoverer of insights and a builder of communications platforms.
My interest in consumer behaviour, technology or media all stem from a desire to better understand what makes people tick.
I'm inspired by the ideas and stories of others - both by the uniqueness of expression and universality in themes.
Other than work, I make music, run, practice Yoga and spend too much time thinking about clothes or being on social media.