The past 10 years have been a relentless focus on effectiveness in the digital environment. This has involved a fusion of earlier experience in IT, training, organisation development and marketing communications. OK, there is some deeply obsolete technology expertise that will never be used again, but the IT fundamentals are still valuable.
I remain enthusiastic about making technology work for normal people. We have come a long way in delivering better tools to a more knowledgeable audience, but I still see far too many websites, applications and devices that fail to get the basics right.
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