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Mumbai Area, India, Maharashtra India

Marketing & Customer Acquisition expert | CEO at 'Think As Consumer' Consulting

Apparel / Fashion

• Rich experience of over 13 years in various fields of Marketing, having handled both B2B & B2C roles in India & the Middle East • Multi-industry experience: FMCG, Retail, Telecom, Insurance • Experience in building a big brand from scratch: Reliance Digital – From a relatively unknown brand into a Market leader (Highest TOM recall in CDIT Retail at over 70%, Nielsen; #1 Electronics retail brand, Brand Equity 2012) in a span of 2 years • Handled CRM & Loyalty in Telecom & Insurance domains: Conceptualized & Launched India’s first Telecom Loyalty Program ‘i-Rewards’ for Tata Indicom • Strong understanding of advertising across various media vehicles • In-depth knowledge of print media d...