Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Independent Marketing & Strategy Leader (where tech meets marketing)
Industry
Advertising / Marketing / PR
Website
About
As a 20+ year veteran of the Internet via strategy, marketing, research, and editorial experience in telecom, retail and media/advertising, I have observed, engaged and built marketing strategies for companies across verticals in the digital domain. I have held executive management positions in high growth sectors, including social media, online advertising, television and direct mail. Executive positions have been at companies that range from pre-start up to mid-stage venture-backed firms and mid-cap public companies. I built the client-facing CMO product and package at Forrester Research working with leading CMOs across all industry sectors, and I am an active public speaker and blogger...
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advertising research foundation
arf
advertising
television
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