I am a marketing consultant who, over the last twenty years, has worked successfully with businesses and organisations to help them make better, evidence-based decisions.
After having worked for a long time in market research, I began to recognise that too little of what the industry creates is of real value to clients. All too often the solutions research consultancies offer marketers is simply data and information that falls short of "insight" or being actionable.
In an environment where customer and market insights can be quickly and cost-effectively gleaned from web-analytics, customer data warehouses, sales transaction systems, social media monitoring, the relative value delivere
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