Debasis Sahoo is the Founder and Managing Director of Playbook Consultancy Private Limited. He is an Marketer by profession with varied and rich experience across Loyalty & CRM, Retail Marketing, Sales Process, Channel Management & Co-Branded Financial Instruments.
Before starting on his Entrepreneurial journey, Debasis has conceptualised, constructed and managed loyalty and CRM programs for the manufacturing, retail, financial and services sectors. He brings expertise in managing and cultivating relationship & engagement programs for partners, distribution channels and end consumers.
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