I entered the exciting world of digital media in 2003 with an agency named Mediaturf. It was a perfect place to start the digital career for anyone and gave me opportunity to work on brands like ESPN, ABN AMRO, NIIT, AVIVA & Ministry of Tourism. Lot of on the job learning in the areas of media planning, strategy & buying and Search (SEM & SEO) happened there. Challenges excite me - I haven't been afraid to join start-ups like Interactive Avenues (was started in 2006 by ex Mediaturf employees) & Agencydigi and helped in new business generation at their early start-up phase.
I believe that it is very important for a media person to look at a brand from overall marketing perspective and ha...
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