旦穴奈玄白巧件必奈丞?失皿伉漆俋皿伕乒奈扑亦件忒楊

Nov 20, 201122 likes15,247 views

The document discusses various methods for app discovery and promotion. It outlines incentivized ads (PPI/PPE), unincentivized ads (CPC/CPM), cross promotion through in-app ads and social media, promo codes, market SEO (search engine optimization), user reviews/ratings, listing on review sites, offering discounts, and using social media. The overall strategy involves a combination of paid, owned, and earned media through these different channels to drive downloads and engagement in a cost-effective manner.

About Me
?? Keita Sugawara @deftrash

?? DeNA Co.,Ltd.

?? Engineer

?? Internet Marketing
每? Advertisement, Promotion, Monetization ...

Method of App Discovery
?? Ratings/Reviews DL

Reviews and Ratings :

Nielsen

Incentivised Ads Unincentivised Ads Cross
(PPI/PPE) (CPC/CPM) Promotion

User Reviews
Promo Codes Market SEO
/ Ratings

Review Site Discount Social Media

Incentivised Ads (PPI/PPE)
??
每?

?? ?踢踢
每? PPI : ?踢踢

每? PPE : ?踢踢

?? iOS

?? ?赻 ?⻌
每? ?醴 = LTV

Incentivised Ads (PPI/PPE)
?? TapJoy, AppCircle, EverBadge ＃

Unincentivised Ads (CPC/CPM)
??
每? ?踢踢

??

??

?? ?⻌ ?詢

Cross Promotion
??
每? In-house Ads ?汜 facebook ?忒 ?蕾蕾

?赻

?赻

?? ...
每? Install Wall, Play Haven, Applifier, AllifyExchange ...

Promo Codes (iOS)
?? ?蚚
每? Redeemcodes
??

??

每? Promo Dispenser
?? facebook ?⻌?忒
Buzz

??

Market SEO (a.k.a. ASO)
?? Android Market / App Store ?⻌
每? Description

每? Keywords

每? App Name

每? Icon

每? Screenshot

每? Video

User Reviews / Ratings
?? ?詢
每?

每? ?薯薯

Destinia

Review Site
??
每? FreshApps Daily App Show Free App Report ...

每?

?? /
每? submission guideline )

每? APK

每? ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES
?? http://bit.ly/tRikqb

Discount
??

?? ?嬡 /
每? Free App A Day 60000 80000 DL/?゜

每? Free App Magic 10000 20000 DL/?゜

每? App All Star 3000 5000 DL/?゜

每? Free App Alert Free App Calender

?? ?蚚

Triple Media Marketing + 1

Paid Media
App Market
Media
Owned Media Earned Media

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每? ?醴
每? ?薯薯

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?
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旦穴奈玄白巧件必奈丞?失皿伉漆俋皿伕乒奈扑亦件忒楊

1. ?忒

2. About Me ?? Keita Sugawara @deftrash ?? DeNA Co.,Ltd. ?? Engineer ?? Internet Marketing 每? Advertisement, Promotion, Monetization ...

4. Method of App Discovery ??

5. Method of App Discovery ?? Ratings/Reviews DL Reviews and Ratings : Nielsen

6. ?゜

7. Basic Strategy ?? 每? ??

8. ?＊

9. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media

10. Incentivised Ads (PPI/PPE) ?? 每? ?? ?踢踢每? PPI : ?踢踢每? PPE : ?踢踢 ?? iOS ?? ?赻 ?⻌每? ?醴 = LTV

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12. Unincentivised Ads (CPC/CPM) ?? 每? ?踢踢 ?? ?? ?? ?⻌ ?詢

13. Cross Promotion ?? 每? In-house Ads ?汜 facebook ?忒 ?蕾蕾 ?赻 ?赻 ?? ... 每? Install Wall, Play Haven, Applifier, AllifyExchange ...

14. Cross Promotion

15. Promo Codes (iOS) ?? ?蚚每? Redeemcodes ?? ?? 每? Promo Dispenser ?? facebook ?⻌?忒 Buzz ??

16. Market SEO (a.k.a. ASO) ?? Android Market / App Store ?⻌每? Description 每? Keywords 每? App Name 每? Icon 每? Screenshot 每? Video

17. User Reviews / Ratings ?? ?詢每? 每? ?薯薯 Destinia

18. User Reviews / Ratings ?? Appirater

19. Review Site ?? 每? FreshApps Daily App Show Free App Report ... 每? ?? / 每? submission guideline ) 每? APK 每? ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES ?? http://bit.ly/tRikqb

20. Discount ?? ?? ?嬡 / 每? Free App A Day 60000 80000 DL/?゜每? Free App Magic 10000 20000 DL/?゜每? App All Star 3000 5000 DL/?゜每? Free App Alert Free App Calender ?? ?蚚

21. Social Media ?? 每? Social Media 每?

23. Triple Media Marketing + 1 Paid Media App Market Media Owned Media Earned Media ?? 每? ?醴每? ?薯薯 ??

24. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media

26. 1 ? 2 ? ? ? 3 4 ? ? ?赻 ?堎 AMoAd n?? n?? 100 800 0 ! n?? !!! n?? !! n?? n?? ?⻌

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