An experienced senior marketer with wide range of Insight, Research and Strategic Planning experience (within Telecommunications & Financial Services). Created and managed the Insight, Research and Strategy functions in both existing and new set up situations, delivering award winning research and building capability through strong coaching relationships. Identified consumer insight and market trends that informed and inspired marketing-led solutions by connecting, influencing and leading internal and external stakeholders supporting the delivery of ambitious business results. Influenced positive change through the design, development and embedding of Customer Experience Programmes drivin...
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