My experience initiated in the accounts department and migrated to planning when I was an account manager who longed to actively develop strategies and go deep in consumer behavior. It has been 13 years working in the advertising market in which I had the chance to live different points of view, such as B2B and B2C enterprises and disciplines (4 years at advertising agencies, 1 year at a telecom company, 6 in interactive market and since 2013 planning for clients in a live marketing agency).
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