I believe that the most authentic and durable brands are built upon a shared set of beliefs between organizations and their consumers. And creating brand meaning is most impactful through an individual鈥檚 direct experience with a brand. I鈥檓 not saying there is no place for advertising and communications in brand building, but even the world of advertising and PR has realized that it takes more than just pushing out an image and message to get the job done.
Being a designer, I have spent my entire career obsessed with Design Thinking 鈥� not just the aesthetics of design. Getting below the surface to understand the why, not just the how. This has led me to fully appreciate strategy as a sep...
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