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Deon Scheepers
Sr. Manager Operations  Africa
deon.scheepers@inin.com
Industry Trends & Best Practices
DIGITAL DISRUPTION
The world is at an Inflection Point:
Digital technology will radically change
the way we do business.
Dr. Didier Bonnet - Capgemini
More advancement in the last 15 years
than in the previous 40
Source: Nielson - Evolution of Content Discovery
Digital Disruption is already here!
None of these companies existed 20 years ago
SOCIAL MEDIA
Where were you when it
all changed?
March 2006
February 2004
Social Media has changed the way we
Communicate & Work
Customers are EMPOWERED
Customers have a VOICE
Bad Customer Experience
Bad Customer Experiences
are more Dangerous than ever
MOBILE DRIVES THE
CONSUMERISATION OF IT
Mobile provides connectivity Any-time
Any-place, Any-device, Any-channel
In 2013, mobile phones overtook
PCs as the most common Web
access device Worldwide.
- Gartner
Percent of all website traffic worldwide was generated
through mobile phones
Source: Statista -2016
38.6%
Deon Scheepers
Deon Scheepers
By 2019, requests for customer support
through consumer messaging apps will
exceed requests for customer support
through social media.
Gartner_2016
THE CLOUD
By 2020, 67% of enterprise IT
infrastructure and software spending
will be for cloud-based offerings.
IDC_2016
Deon Scheepers
Source: Ovum -2015
The Future is Increasingly Cloudy
BIG DATA
EVERYTHING IS INFORMATION
31-billiondevices
connected to the
Internet by 2020
Data Generators are Increasing Rapidly
The Digital Transformation has only Started
Only 44% of the world population has internet access!
54% of the world left to go! Source: ITU - 2016
DIGITAL CUSTOMER
Industry Shifts; We have entered The Age Of The Customer
The New Era of Business
Shifting Consumer and Workforce Demographics:
 Baby-boomers OUT
 Digital-Millennials IN
Deon Scheepers
The Digital Customer
The New Normal
Deon Scheepers
Technology's Next Big Wave - Virtual Reality
$120 billion
Facebook  Changing the Social Experience
Social-media based Virtual Reality will:
1. Change how people communicate with each other
2. Watch content
3. Shop
DIGITAL CONTACT CENTRE
VIRTUAL REALITY:
Is this the future Agent?
Augmented Reality
Augmented Reality (AR) bridges
physical and digital worlds
CHATBOTS:
Is this the future Agent?
ChatBots & Virtual-Assistants:
The Next Frontier of Customer Service
Deon Scheepers
The global intelligent virtual assistant
market is forecast to be worth $5.1 billion
by 2022, up from - $600 million in 2014.
- Transparency Market Research
Automated analysis of social media channels,
CRM software, and personalized Chatbots that
recognise faces and voices will greatly reduce
the need for traditional call centres.
Gartner_2016
Angry Comcast customer set up a Bot to auto-tweet
speed test results
Tired of complaining to your ISP over and over? Have a machine do it.
Your customers are already in the future
DIGITAL DISRUPTION
Digital Transformation is not just a
Technology trend, it has also become the
centre of Business Strategy across all
Industries.
- IDC (2015)
DIGITAL CUSTOMER
Effective Customer Experience is only
possible through Digital Transformation.
Microsoft_2016
Are you managing Change or
is CHANGE managing YOU?
Every business is at Risk of being Disrupted
Extinction  How safe is your Company?
Thank You
for Your Time
Deon Scheepers
Sr. Manager Operations  Africa
deon.scheepers@inin.com

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