The document highlights the journey of a software house, desmart, co-founded by Piotr Duszynski, emphasizing its various startups including UXPin. It discusses key team members, their roles, and the importance of having the right people in leadership positions to achieve success. The organization's achievements include significant investment rounds and a solid customer base of over 4,000 users.
Jaka jest przyszo bada i marketingu w social media?Sotrender
油
2016 rok obfitowa w wa甜ne wydarzenia i zmiany - zar坦wno w obszarze medi坦w spoecznociowych, jak i w zakresie 甜ycia spoeczno-politycznego. A co z tego wynika dla bada i marketingu w roku 2017? Jak si zmieni? Na co musimy si przygotowa?
(prezentacja przedstawiona w trakcie konferencji Digital University)
Build fast, sell faster and conquer the world 3 lesson from our startups-Damian Winkowski
油
This document summarizes three lessons from Software House startups:
1. To be successful, a startup needs the right people on the team who are passionate and willing to work hard.
2. It is important to find customers for the product before building it, in order to understand customer needs.
3. Using community instead of advertising can help add value, as seen by a startup that engaged users to contribute recipes and grew to over 32,000 registered users.
This document discusses several emerging technologies and trends that are changing the world. It highlights how 12 technologies could have $14-33 trillion economic impact by 2025. A 15-year old changed cancer treatment. Key trends include 3D printing, big data, mobile revolution, cloud computing, and online education. Successful startups solve real problems, think globally, follow trends, and adapt. The document advocates for defining problems, finding creative solutions, and collecting feedback to develop new startup ideas.
This document describes an idea for a startup app called Happy2Meet that would connect travelers with other people nearby who want to meet up. It discusses the problem the app aims to solve by reducing waiting time for travelers, estimates the large potential market size based on the number of solo travelers annually, and outlines initial plans for the business model, marketing strategy, and differentiation from competitors.
The document discusses social media and how to build an effective personal brand online. It addresses trends in social media marketing in 2012 and emphasizes the importance of experimentation, measurement, and focusing on people above all else. The key messages are that developing skills through challenges ("smooth seas do not make skillful sailors"), focusing on customers and quality engagement, and continuously testing and improving efforts are essential to success with social media.
The document discusses asking relevant questions to improve quality of life and facing challenges rather than problems. It also asks what is unique about the reader and if they like rain without providing any other context.
Build fast, sell faster and conquer the world 3 lesson from our startups-Damian Winkowski
油
This document summarizes three lessons from Software House startups:
1. To be successful, a startup needs the right people on the team who are passionate and willing to work hard.
2. It is important to find customers for the product before building it, in order to understand customer needs.
3. Using community instead of advertising can help add value, as seen by a startup that engaged users to contribute recipes and grew to over 32,000 registered users.
This document discusses several emerging technologies and trends that are changing the world. It highlights how 12 technologies could have $14-33 trillion economic impact by 2025. A 15-year old changed cancer treatment. Key trends include 3D printing, big data, mobile revolution, cloud computing, and online education. Successful startups solve real problems, think globally, follow trends, and adapt. The document advocates for defining problems, finding creative solutions, and collecting feedback to develop new startup ideas.
This document describes an idea for a startup app called Happy2Meet that would connect travelers with other people nearby who want to meet up. It discusses the problem the app aims to solve by reducing waiting time for travelers, estimates the large potential market size based on the number of solo travelers annually, and outlines initial plans for the business model, marketing strategy, and differentiation from competitors.
The document discusses social media and how to build an effective personal brand online. It addresses trends in social media marketing in 2012 and emphasizes the importance of experimentation, measurement, and focusing on people above all else. The key messages are that developing skills through challenges ("smooth seas do not make skillful sailors"), focusing on customers and quality engagement, and continuously testing and improving efforts are essential to success with social media.
The document discusses asking relevant questions to improve quality of life and facing challenges rather than problems. It also asks what is unique about the reader and if they like rain without providing any other context.
1. Media Relations w dobie e-PR
Damian Winkowski
II MSM SMSU
damian.winkowski@gmail.com
2. 30.01.15 2
Spis treci
1. Public Relations
2. Media Relations
3. Internet medium 沿姻噛霞壊噛看界庄
4. Dziennikarze a PR-owcy
5. E-pr
6. Press Room
7. Przykady z 甜ycia
8. Kryzys PR case study
3. 30.01.15 3
Public relations
"Public relations" to sztuka i nauka
osigania harmonii z otoczeniem
poprzez wzajemne porozumienie oparte
na prawdziwej i penej informacji". *
* 店r坦do: Black S., Public relations, wyd. ABC, Warszawa 1998, s. 14
13. 13
Jak czsto zdarza si, 甜e specjalici PR
odpowiedzi zdecydowanie si zgadzam i zgadzam si
88%
81%
67%
55%
55%
54%
31%
19%
6%
4%
... staraj si dostarczy 甜dan informacj
... przygotowuj rzetelne i wiarygodne materiay
... s profesjonalnie przygotowani do swojej pracy
... znaj potrzeby informacyjne dziennikarzy i
staraj si na nie odpowiedzie
... s bardzo natarczywi
... dysponuj waciw wiedz o mediach
... 添le rozumiej swoje zadania
... popeniaj wiele bd坦w
... unikaj kontaktu z dziennikarzami
... przekazuj nieprawdziwe informacje
14. 30.01.15 14
E-pr
Otwarcie, dialog
Gosowanie klikniciem myszki
Szybka informacja
Wygoda
Oszczdno
Pozycjonowanie
*添r坦do: Szyfter J., Public Relations w internecie, wyd. Helion, Warszawa 2005, s. 12
22. Zawarto Press Roomu
Informacje prasowe
Przem坦wienia kierownictwa
Sprawozdania roczne/kwartalne
Wywiady
Opis firmy, wizji i misji
Materiay multimedialne, wideo
Mo甜liwo podczenia si pod
spoeczno
30.01.15 22
26. Zasady tworzenia press roomu:
atwy kontakt z rzecznikiem prasowym
Objanienie trudnych zwrot坦w i wyra甜e
Wyczerpujce informacje o firmie w formacie
word i pdf
Zdjcia i materiay graficzne
Odnonik do biura prasowego na stronie
g坦wnej
Publikacje innych medi坦w nt. firmy
Kalendarium
30.01.15 26
32. 30.01.15 32
Literatura
Black S., Public relations, wyd. ABC, Warszawa 1998,
Kaznowski D., Nowy marketing, wyd. VFP Communications, Warszawa 2008
Levine M., Partyzanckie Public relations w internecie, wyd. Placet, Warszawa
2003
Seitel F., Public Relations w praktyce, wyd. Felberg SJA, Warszawa 2003
Szyfter J., Public Relations w internecie, wyd. Helion, Warszawa 2005
Vitale J., Hipnotyczny marketing, wyd. Helion, Waraszawa 2007
http://www.brief.pl/baza-wiedzy/warsztaty/art47,modelowy-serwis-relacji-inwestorskich-cz
http://marketingandmore.pl/uploads/pics/Mm_14_dodatek_internet.pdf
http://www.media.com.pl/wp-
content/uploads/2008/09/MMP_Raport_IAB_2008EN.pdf
