Desmond is a Canadian with over 5 years of market research experience. He currently manages high visibility projects with some of the world鈥檚 biggest MNC brands - Burberry, Mars, Weetabix, Little Caesar's and Johnson & Johnson - to name a few
Switching into the industry in China from computer science background, Desmond conquered its steep learning curve and played a key role in elevating the reputation of Jigsaw鈥檚 quantitative business. In fact Desmond's proposals, strategic thinking and PowerPoint reports sets the bar of quality and are now used as a standard in relevant departments within Jigsaw聽
His core competencies range across the entire brand planning cycle and are not lim...
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