In close contact with the group executive management and the Marketing Department, the execution of the tasks in this function has been facilitated by strong technical skills and the knowledge of all products and their options:
鈥� Market research, definition of customer needs, implementation of the specification and monitoring of the development of new products in close cooperation with the R&D dpt
鈥� Commercial launch of new products on the market
鈥� Internal analysis of the Kern international distribution network and creation of specific sales tools to support them
鈥� Business and technology intelligence (competitor strategy, market price, evolution of markets and technology, lob
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