鈥� Responsible for developing the overall business shopper activation strategies and objectives for the annual business planning process, working in conjunction with sales, marketing and category functions. Thus ensuring consistency between brand and retailer objectives to the benefit of our Power brands, namely; NIVEA, Labello, Atrixo, Eucerin and Elastoplast.
鈥� Defining and implementing customer-specific shopper activation strategies in line with both the business long and short-term brand and business strategies.
鈥� Maximising shopper touch points, shopper engagement and conversion into sales across all channels using an insight-led approach. Creating competitive advantage by ut...
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