FREEDOM rather than SECURITY
LEARN TO MANAGE RISK rather than AVOID RISK
PLAY IT SMART rather than PLAY IT SAFE
HOW CAN I AFFORD IT? rather than I CAN't AFFORD IT
WHAT IS IT WORTH LONG-TERM? rather than IT'S TOO EXPENSIVE
FOCUS rather than DIVERSIFY
WHAT DO I THINK rather than WHAT WILL OTHERS THINK?