Strong strategic marketing skills especially for interactive communication marketing (Web/Mobile/eMail/Social Media) cultivated in 15+ years experiences at excellent companies.
Specialize in maximizing the customer¡¯s life time value (loyalty and spending) by 1: customer definition/ finding 2: execute mid-long term marketing programs for targeted segment customers 3: evaluate/improve the program.
Extensive and diverse experience: Loyalty PGM, Web/Mobile content, PC/Printer Product Company, Consumer Electronic Products Company.
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