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London, United Kingdom, wiltshire United Kingdom

Advertising / Marketing / PR

I am a consultant, writer and conference speaker. My marketing consultancy, 20plus30, helps organizations improve their customer experience (CX) by ensuring the customer journey is age-neutral. In 2017, I published This I Know, a hard-hitting commentary that explains the fantasies, fiction and fantastic potential of the Ageing Business. This is my third and final book about older consumers. This isn’t your usual marketing textbook. Not one bullet point, not one marketing matrix, not one graph and not one citation. It is long on predictions, conclusions and advice, and short on analysis and references. Marketing to the Ageing Consumer, co-authored with Kim Walker, is the first marketin...