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Empathy map

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Diogo Macedo
Diogo Macedo

The document discusses concerns about the traditional college experience, including that it provides mainly theoretical knowledge without practical work experience, teaches skills not directly applicable to many jobs, and does not adequately prepare graduates for the realities of business administration. It suggests colleges should give students more opportunities to gain experience in the market before graduating through internships or blended study and work programs, with more reflection on applying theoretical learning to practice.

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Say: College opens doors, realities. Gives you a more complex vision of how the processes work. Demands people with working experience instead of only a degree from college. College can become kind of a waste of time. You learn a lot of things you dont actually use. Teaches you very little about administrating business, independent on what it is. Wished that students would have more practice in the market before they graduate. Students should be more motivated to get engaged in puting what they learned in theory on practice. More reflection time inside the college walls to reflect on the experience from the market. Studies + work come together.
Do: Ridicules the college that brings only theory for its students. Laughs of the fact. Gets worried when talking about having to find qualified workers on the market. Particularly when speaks about the graduate that have almost no working experience. Becomes really serious when saying that colleges should give more importance to reflecting around the experience that the students get out side of their walls.
Think: College should give people more space so that they could seak experience in the market as well. People who only study during college will have a hard time getting a job or keeping up with those who have worked on jobs or interns. Needs qualified people with market experience to hire. Has a hard time finding them.
Feel: Nervous when talking about finding qualified employees.

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Empathy map

  • 1. Say: College opens doors, realities. Gives you a more complex vision of how the processes work. Demands people with working experience instead of only a degree from college. College can become kind of a waste of time. You learn a lot of things you dont actually use. Teaches you very little about administrating business, independent on what it is. Wished that students would have more practice in the market before they graduate. Students should be more motivated to get engaged in puting what they learned in theory on practice. More reflection time inside the college walls to reflect on the experience from the market. Studies + work come together.
  • 2. Do: Ridicules the college that brings only theory for its students. Laughs of the fact. Gets worried when talking about having to find qualified workers on the market. Particularly when speaks about the graduate that have almost no working experience. Becomes really serious when saying that colleges should give more importance to reflecting around the experience that the students get out side of their walls.
  • 3. Think: College should give people more space so that they could seak experience in the market as well. People who only study during college will have a hard time getting a job or keeping up with those who have worked on jobs or interns. Needs qualified people with market experience to hire. Has a hard time finding them.
  • 4. Feel: Nervous when talking about finding qualified employees.