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Geospatial Companies! Is Your Homepage Doing its Job?

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Joe Francica

The document describes the homepages of various geospatial technology companies and how they rotate content on their homepage. It notes that Esri, Intergraph, PCI Geomatics, Mapbox, Pitney Bowes, DigitalGlobe, Caliper, and Boundless all use tools to rotate different numbers of images, topics, or statements on their homepages, while Planet Labs and Skybox Imaging have static or slowly changing images and Safe Software's homepage does not reference mapping or geospatial data.

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Esri uses a tool to rotate four top stories on its homepage. In August the topics included trusting ArcGIS, demographics, Tapestry and GeoNet. Image captured Aug 27, 2014.
Intergraph uses a tool to rotate nine stories, each with a call to action, on its homepage. The topics included keynotes from a recent conference, the SmartPlant suite of applications, and news on an acquisition related to structural engineering. Image captured August 27, 2014.
PCI Geomatics uses a tool to rotate five topics on its homepage. The topics included products, trade shows and webinar links. Image captured on Aug 27, 2014
Mapbox uses a tool to rotate four statements on its homepage. In August the sentence: Design the map your _____ deserves was filled with each of the following terms: check in, adventure, marker, game. Image captured August 27, 2014.
Pitney Bowes uses a tool to rotate three graphics on the MapInfo portal. In August it featured MapInfo Professional 12.5, the MapHero contest and its large data catalog. Image captured Aug 27, 2014.
Planet Labs has a static homepage showing an image of Brazil captured by its sensors. Image captured August 27, 2014.
Skybox Imaging has a slowly changing image graced by the text Skybox + Google! Image captured August 27, 2014.
DigitalGlobe uses a tool to rotate five images with a learn more type link on each. Four of the topics in August focused around the launch of WorldView-3 and one on government access to the companys imagery. Image captured August 27, 2014.
Caliper uses a tool to rotate six images on its homepage that cover its key products: Maptitude (one appearance), TransCAD (one) and TransModeller (four). Image captured August 27, 2014.
Boundless uses a tool to rotate three images on its homepage that cover its vision and calls to action: Our World is Open, Make the Switch, Get Training. Image captured August 27, 2014.
Safe Softwares homepage is static. The text does not even hint that the company is involved with mapping or geospatial data. Image captured August 27, 2014.

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Geospatial Companies! Is Your Homepage Doing its Job?

  • 1. Esri uses a tool to rotate four top stories on its homepage. In August the topics included trusting ArcGIS, demographics, Tapestry and GeoNet. Image captured Aug 27, 2014.
  • 2. Intergraph uses a tool to rotate nine stories, each with a call to action, on its homepage. The topics included keynotes from a recent conference, the SmartPlant suite of applications, and news on an acquisition related to structural engineering. Image captured August 27, 2014.
  • 3. PCI Geomatics uses a tool to rotate five topics on its homepage. The topics included products, trade shows and webinar links. Image captured on Aug 27, 2014
  • 4. Mapbox uses a tool to rotate four statements on its homepage. In August the sentence: Design the map your _____ deserves was filled with each of the following terms: check in, adventure, marker, game. Image captured August 27, 2014.
  • 5. Pitney Bowes uses a tool to rotate three graphics on the MapInfo portal. In August it featured MapInfo Professional 12.5, the MapHero contest and its large data catalog. Image captured Aug 27, 2014.
  • 6. Planet Labs has a static homepage showing an image of Brazil captured by its sensors. Image captured August 27, 2014.
  • 7. Skybox Imaging has a slowly changing image graced by the text Skybox + Google! Image captured August 27, 2014.
  • 8. DigitalGlobe uses a tool to rotate five images with a learn more type link on each. Four of the topics in August focused around the launch of WorldView-3 and one on government access to the companys imagery. Image captured August 27, 2014.
  • 9. Caliper uses a tool to rotate six images on its homepage that cover its key products: Maptitude (one appearance), TransCAD (one) and TransModeller (four). Image captured August 27, 2014.
  • 10. Boundless uses a tool to rotate three images on its homepage that cover its vision and calls to action: Our World is Open, Make the Switch, Get Training. Image captured August 27, 2014.
  • 11. Safe Softwares homepage is static. The text does not even hint that the company is involved with mapping or geospatial data. Image captured August 27, 2014.