I was born as an entrepreneur. And the experiences during an executive MBA begin 90-ties nourished that "nature", starting up what is now the CRM, data/metrics and DM part of BBDO in Belgium.
More than 30 years of C-level management and marketing experience result into a deep knowledge of strategic planning, (e-)CRM, interactive communication (BtB & BtC) and change processes.
In a second life (read: evening, nights and weekends) I'm a passionated soccer physical coach @ KVW Zaventem (2nd national division) and KOVC Sterrebeek (4th national division).
As a firm believer in proven methodology and metrics, our training sessions & team follow up is for the biggest part data driven. Combin...
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