Enhance business value thru word of mouth
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Leveraging emerging standards can enhance business value through word of mouth. Existing social networks create different contexts like family, work, or interests. Companies can shift these contexts by linking networks around specific topics. Emerging tools make it easy to connect existing social networks to content, transforming the web into a more social experience. By facilitating conversations and allowing content to spread across networks, businesses can identify opportunities to intersect new media with their products and services.
Enhance business value thru word of mouth
- 1. Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist
- 2. Blogs and social networks are now part of our daily lives
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- 4. Tomorrow is about providing the place for creating a new a social context
- 5. What is a social context ?
- 6. Existing networks make up many context Family Marketing/Interactive Cycling Random friends Work stuff College friends
- 7. Red bull connect shifts context by linking networks around Xtreme sports news
- 8. FoxNews shifts context by placing its news in a more social setting.
- 9. Gigya makes it easy to connect existing networks to your Vignette content
- 10. The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet. fast company
- 11. Social networking silo's are eroding thanks to open API's
- 12. Concept: Facilitating conversations and spreading word of mouth Vignette Community services for commenting Face Book connect to spread word of mouth Vignette video for tours on Face book application
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- 16. In summary Don't build a new social network, create a new context Leverage the integration tool by SN providers Find out which customer are your talkers Vignettes social media allows conversations to start, social networks allow them to spread Vignettes Digital Strategy team can help you identify opportunitys for intersecting emerging media with our products