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By:Ajeet Singh Kharra(09BM8064)DivyanKavdia(09BM8017)Podcasting

Presentation OutlineWhat is Podcasting?TechnologyApplications of PodcastingMajor PlayersPodcasting SWOTLegal IssuesIndustry ForecastProposalRevenue Models2

Podcasting? “iPod” + “broadcasting”= PodcastingIt is the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds like RSS, for playback on personal computers and mobile devices. Unlike streaming audio/video, which requires you to listen/watch in real time, podcasting lets you control how and when you hear your favorite shows.3

How does it work?Podcast producers upload Podcast Episodes on websites & automatically be made available on your PC / Tablets/Portable devices. Podcatchers or Podcast readers are used to play these downloaded podcasts. 4

Create a Podcast?A computer with a High Speed Internet connection (DSL, Cable etc.) Equipment Designed to Record Audio & Video.Software to record, edit and save incoming AV as an MP3 File. An upload service that puts the recording up on a Website and disperse the Podcast to the Web. Eg. Alesis Podcasting Kit5

Podcasting ApplicationsIt can be used by Just about anyone who wants to use the internet to get their ideas in spoken word, music, video or all of these to anyone willing to listen via the internet.

Publicity & MarketingEducation & Academia – Mobile learning, Professional development , Tutorials6

Podcasting ApplicationsEntertainment – Television commentary, Radio series, SportsNews - Newspapers, Conference & meeting alertsMusic - Replacement for live music audio streamsPolitics - In the U.S., both major political parties have various podcasts, as do numerous politiciansHealth Special interest – Specific communities7

SWOT AnalysisStrengthsPodcasts can be delivered by RSS feeds, where you receive the updates automatically on your RSS syndicator as they are uploaded. No need to listen/watch in real time like live streamingHuman voice promote active engagement, enables a deep engagement with material.Multi-tasking approach – listening/watching allows other tasks to be performed at the same time8

Cont…WeaknessesNo two-way interaction or audience participation.Users must have sufficient bandwidth to downloadUnfamiliarity with podcast, technical problems in publishing & subscribing podcast may act as barriers.Lack of necessary skills to make informed choices on how to incorporate podcast in innovative ways to exploit the technology.Poor podcast quality can refrain users.9

Cont…OpportunitiesPublicity & Marketing.Increasing access to Internet on low costs.Quest for untraditional methods of media distribution.ThreatsIncreased absences when lectures are available online as podcastsDelivery only through RSS feeds10

Legal IssuesPodcasts/Videoblogs are not regulated by the FCC This means that podcasters can speak about anything Still a good idea to avoid slander, threatening heads of state, inciting revolution against the government, threatening hate speechPodcasts/Videoblogsare regulated by the RIAA Always avoid commercial music without written permissionVideoblogs can run into other issues Showing products/trademarks within video blogs will become an issue as it is in movies11

Podcast Players Top Podcast Syndicates Are:iTunesBlubrryPodcast AlleyPodcast ReadyPodbean12

Industry ForecastseMarketer projects that by 2013 there will be 37.6 million people downloading podcasts on a monthly basis(22.4 million in 2010).As a percentage of Internet users, podcast downloaders will grow from 11% in 2010 to 17% in 2013.eMarketer forecasts that advertising spending will grow fivefold i.e. $400 million in the next five years ($3.1 mn in 2005,$80 mn in 2008 & $120 mn in 2010).13

Proposal – ‘podFeed’“podFeed will be a social podcasting community that will connect podcast producers, advertisers and content consumers. It will be a host to news, entertainment and educational programs in both audio and video format.” 14

Revenue ModelsDepending on the type of content and popularity of the content category, podFeed may use following revenue models: Advertising ModelFree-mium ModelMarkup ModelProduction Model15

For Media creators/Podcast producersMedia HostingAdd their shows.Upload your audio / video.Make MoneyCreate an account.Tell us about their show.Get invited to join ad campaigns.Revenue sharing Models.17Know AudienceAccurate statistics.Easy to read reports.Detailed usage data.

For AdvertisersGain the ability to access new markets via hundreds of available content channels that reach a worldwide audience of nearly all demographics.A constant flow of new content provides opportunities to reach new markets.Flexibility to select only the podcast shows that fit the needs for specific purposes.18

For UsersFind, subscribe and share content.Feedback to content producers.19

20Podcast PublishersContent Downloaded to PC/ Tablets/ Portable Media PlayersContent Posted on podFEEDUser Generated PodcastsUser Plays Podcast with Podcatchers (readers)Website AdsText/Audio/Video Ads

For Content ProducersFree-mium Model21

DescriptionOffering a basic level of content to user for free, with more content-rich or feature-packed versions of the products available on a tiered pricing system.This basic level of content will contain advertisements.The “Paid by user” content will be free of any advertisements.22

For AdvertisersCan put ads in the basic version of content.Ideal for small advertisers who cant afford the advertisement rates of Advertisement model and yet want to advertise.23

For Content Producers Revenue share in basic content as per guidelines of Advertisement model.Revenue share in “Paid by user” content.24

For Content UserFree basic content (Demo etc.).Could buy the content after testing the demo/ basic version of content.Video on demand, any video not on site could be requested.25

DescriptionFor Users & AdvertisersMarkup Model

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Podcasting industry

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