I am a digital planner with core forte in social engagement and social business architecture. She advises B2C, B2B and government clients on harnessing the digital space.
My work involves strategizing for campaigns as well as engaging, retaining existing users, help organizations design, build and support web tools, and web technology in an approachable, accessible way. I believe in bringing brands closer to consumers and consumers closer to brands by creating insightful ideas, which are routed in cultural context and have potential to spark conversations.
I have launched digital initiatives for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson Baby, Wrigley, Dell, Nissan, ...
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