Personal Information
Organization / Workplace
Beijing City, China China
Occupation
Head of Strategic Planning, BBDO Beijing
Industry
Advertising / Marketing / PR
Website
About
Joe helps businesses thrive at the intersection of brand strategy, innovation, and human-centered design.
Joe currently leads strategic planning at BBDO Beijing, handling Mercedes-Benz, Mars, HP, Bayer Healthcare, and Mengniu.
As VP Global Planning Director at Energy BBDO, Joe led global strategic planning for Bayer Consumer Care, working with marketing and innovation clients in Asia, Europe, and the Americas. During this time, Joe taught coursework in innovation and design methods as an adjunct professor at the Illinois Institute of Technology.
Prior to his role at Energy BBDO, Joe led strategic planning efforts for clients in FMCG, Automotive, and Financial Services.
Joe holds a M...
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