Marketing executive and general manager with 22 years of agency and client-side experience with a particular emphasis on emerging media, including digital, applied technology(big data), social media, interactive marketing(yes, it's still around), mobile marketing, influencer marketing, e-commerce, the alcohol and non-alcohol beverage industry, innovation and consumer packaged goods.
Areas of Experience:
Marketing
-Non-Traditional & Emerging Media: Word-of-Mouth, Social Media, Influencer Marketing, Digital/Interactive and Mobile, Social Gaming, CRM/Social CRM, E-commerce(E-Retail)Promotional Marketing (contest, sweepstakes, experiential, online)
-Traditional Disciplines: Advertising (broa...