In today's fast-shifting business climate, companies realize that launching a fully integrated content strategy remains essential to raise brand awareness/loyalty, expand customer base and pursue other critical goals.
Since 2005, IT companies and some of the biggest corporations in the world have hired me to do just that. Why? Because 43% of corporate marketing professionals say producing content is the biggest barrier to executing marketing activities. Another drawback: It takes six weeks to produce relevant content.
What accounts for the production stall? Company execs are paid to innovate. They command a great deal of industry knowledge, but don't have the time to write about it. Bes...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
