鈥� Implemented direct multi channel customer communications process, including the launch of inbound 'service to sell' in the contact center and 'invitations to apply' in self service terminals
鈥� Co-ordinated a project in Client Lifetime Management with an international consultancy
鈥� Achieved 100% increase in response rates for legacy campaigns
鈥� Reduced cost per customer acquisition leading to 50% savings
鈥� Implemented lean process operational management in the contact centre workflow
鈥� Achieved 30%+ increase in the share sales via outbound marketing in total loan sales
鈥� Co-ordinated loyalty programme project and formulated loyalty programme mechanics
鈥� Led the developme...
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