Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Senior Research Director at Hansa Research
Industry
Advertising / Marketing / PR
About
It's been close to 9 years in MR Industry. Within these years, I have had exposure to various conventional Quantitative MR Studies ranging from Brand Health / Equity Research, Census, Product / Concept / AD / Pack Testing, Customer Satisfaction Research, Opinion Polls etc. as well as some off-beat Research Projects like Internet Speed Test (Big n Small Screen)
Have had the chance of seeing successes and failures; mega project (279000 SS via Multi Method Research in a span of 5 months) to smallest unit Product Test (Semi Lab Test of 30 SS for Product Launch) ;-).
Right now on course to learning new age research techniques and trying to add new leaves to the virtual hat in form of ACR, Se...
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