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Istanbul, Turkey Turkey

marketing, sales, retail, FMCG, digital, e-commerce, strategy, research, media

I have 12 years of experience in marketing, brand management, research, consumer & business insights and menu management. Commencing my work life at Anadolu Efes, Turkey’s Leading Alcoholic Beverages Company, I had experienced in integrated brand campaigns, promotions, events, digital and trade marketing for 8 years and become Senior Brand Manager. I created and executed Efes Pilsen marketing plans, closely worked with agency partners to develop traditional, digital, and integrated communication campaigns. As per the trade marketing, I worked on designing many different consumer touch points such like Efes Pubs, Outlets, Beer Cafes, Ekomini, Muhabbet Street. I was also responsibl...