Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Associate Director Brand Building Integrated Communications
Industry
Advertising / Marketing / PR
About
The Brand Building Integrated Communications team at P&G has 3 areas of expertise :
- advising global brands on their marketing strategies ( from brand equity and purpose definitions to integrated communications plans development),
- teaching and coaching best in class ( internal / external ) knowledge on brand building,
- developing P&G's corpus of corporate knowledge on all things related to communications and deploying it.
After Ieading the function for Latin America and the global fabric care tier 2 and 3 brands ( Tide, Bonux,...), I have recently joined the Asian team and will focus in the next few years on growing brands in India, Japan, Indonesia and the Philippines. I am based...
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