Developing and maintaining an intimate understanding of market, buyers and competition and turn this expertise into positioning compelling positioning messages that speaks to our target audiences and clearly articulates our differentiation.
Creating and maintaining product content and strategies to feed the inbound marketing engine for each buyer personas and each stage of the buyer journey.
Creating repeatable processes and tools to support our product-related sales enablement strategy across our geographies worldwide
Continuously refine and crystallize Buyer Personas through qualitative and quantitative research, including structured win-loss interviews.
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