* Completely revised the company mission statement, vision statement, and marketing by-line, which was changed to "Providing Tough Solutions with Towering Success."
* Created values statement that did not previously exist.
* Began journey to lead company-wide efforts to achieve ISO 9001 registration for the first time.
* Coordinating complete reworking of company business strategy for all product lines.
* Driving comprehensive new marketing message.
* Driving company web site upgrade, including implementation of e-commerce solution.
* Orchestrating complete re-engineering of company business processes, including purchasing, tower production and sales processes.
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