After seven years in the youth media industry as a marketing assistant, editor and then ad sales guy for blunt Magazine I realised that as people became more oblivious to advertising brands were going to place greater emphasis on consumer engagement and interaction.
This resulted in Gorilla, a company founded on the belief that brands which are loved, succeed. Our timing matched the explosion of digital social media, so our objective of establishing Gorilla as a brand that understands consumer engagement required us to stay abreast of not only the why, but also the how and the where. It's a steep learning curve that brings new insights and development daily, and it keeps us on our toes.
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