From the time when Eduardo Caccia (Mexico City, 1962) was very young, he was on a quest to discover the extraordinary and obtain answers to mind-boggling questions. His ambition was to become an archeologist, but life set him on another path that led into non-traditional market research methodology. In his words, in many ways, this resembles archeology as it also consists of digging deep into the layers of the human mind, to the very bottom, where the real treasure is buried.
Eduardo Caccia challenges the statu quo in his own way, he names himself 鈥淎ny Possibility Officer鈥� at Mindcode, a company he founded that is focused on Innovation and Brand Positioning. He is a co-creator of the bra...
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