As Director of Product Marketing at Software AG I am responsible for all product marketing responsibilities for the webMethods Integration Cloud, our Integration Platform as a Service (iPaaS), extending webMethods integration to the cloud.
In this role I develop content strategy for multiple buying audiences including traditional IT leadership roles and departmental technology buyers. I also direct and execute product launches and support global lead generation campaign initiatives, working closely with Product Management, Analyst Relations, Press Relations, Corporate Marketing, and Global Field Marketing teams. Responsible for product positioning, sales enablement, content marketing, ...
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