After studying Business Administration at the University 鈥淐attolica del Sacro Cuore鈥�, I begun in 1997 my collaborations with Domus Academy taking part in the research projects 鈥淟ime鈥�; 鈥淧resence鈥� and 鈥淐ampiello鈥�, within the research program of the European Community i3 under the direction of Marco Susani and Claudio Moderini. Still with Domus Academy, I worked as an Interaction Designer on several commercial projects. In 2000 I joined Razorfish as a Senior Interaction Designer and founded together with Rob Le Quesne (former Antirom) the department of Digital Retail Space, a research laboratory aiming at creating new concepts for technology integration within point of sales and exhibiting s...
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