Personal Information
Organization / Workplace
Gainesville, Florida Area US
Occupation
Marketing Manager
Industry
Writing / Publishing
About
Strategic marketing and communications professional who believes in developing a 360° approach to market planning, branding and performance management to ensure optimal visibility, engagement and revenue. Through the independent examination of organizational culture, and collaboration with key stakeholders and customers; I create strategic marketing communication plans, develop innovative people and deliver measurable results that maximize brand equity and drive revenue for an international, mid-size organization that serves trade associations and other membership-based organizations.
I have the knowledge and experience necessary to engage internal and external key influencers to becom...
Contact Details
Tags
trade associations
communications
professional societies
naylor
communications benchmarking
socieities
integrated communications
non-dues revenue
trade association
membership organization
publishing
digital marketing
magazines
online marketing
membership marketing
enewsletters
research
audience engagement
content strategy
communications challenges
media
communications survey
technology
communications strategy
association executives
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