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“Your message should
single out your prospect
like a man being paged in
a crowded hotel lobby.”
-Claude Hopkins

"Pockets are the most sensitive part of a human
being; that's why we need to touch hearts and
minds first" – President Lula da Silva of Brazil

“Scientific creativity
is imagination in a
straitjacket”
-Richard Feynman

" Unless your ad contains a Big Idea it will pass
like a ship in the night" – David Ogilvy

Success consists of going from
failure to failure without loss of
enthusiasm.
-Winston Churchill

“I realise that the next
sale begins the minute
I deliver the new car”.
- Joe Girard

“Sell more stuff to more people, more often, for more money”
Sergio Zyman

“Would you say that
to someone you
know?”
Fairfax Cone

“The perfect advertisement is one of which the reader
can say: “This is for me, and for me alone.”
- Peter Drucker

“A healthy adult
bore consumes each
year one and a half
times his own weight in
other people's patience”
- John Updike

“Would a salesman give you one reason to buy today
and another tomorrow – and so on?”
- John Caples

“Something you know about
your customer may be more
important than anything you
know about your product.”
-Harvey McKay

Quotes to Live and Write By