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Deakin Scholar's Week Online Academic Oct 2014

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VeraQ Pty Ltd
VeraQ Pty Ltd

This is the slide share to accompany my talk for the Deakin University Scholar's Week Invited presentation, about my Online Academia for teaching, Research, Community Engagement and Professional Networking

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CRICOS Provider Code: 00113B MUSINGS OF AN ONLINE ACADEMIC Implications for Teaching, Research and Community Engagement Dr Melanie Thomson ¨CDeakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson(Twitter) www.facebook.com/drmel.thomson My Blog: www.drmelthomson.wordpress.com
CRICOS Provider Code: 00113B TEACHING
CRICOS Provider Code: 00113B Academic work force ¨CAdapt or Die?
CRICOS Provider Code: 00113B MOOCs ¨CThe devil¡¯s work?
CRICOS Provider Code: 00113B Deakin ¨CLIVE ! The future agenda
CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPraxproject Aim: Encouraging Academics to gain online ¡®skillz¡¯ to use in T&L and research
CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPraxproject Joyce Seitzinger @catspyjamasnzon Twitter Colin Warren @colwaron Twitter
CRICOS Provider Code: 00113B NetPraxproject: ARRRRGGGHH!!!
CRICOS Provider Code: 00113B NetPraxproject: Learn to Filter
CRICOS Provider Code: 00113B There¡¯s an App for that!
CRICOS Provider Code: 00113B NetPraxfor Teaching: Digital Literacy ? Facebook Page ? Twitter Hash tag (#UnitCode)
CRICOS Provider Code: 00113B RESEARCH
CRICOS Provider Code: 00113B NetPraxfor Research: Crowd Funding Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrabon Twitter
CRICOS Provider Code: 00113B NetPraxfor Research: Crowd Funding ? Deakin-Pozible.com partnership ? Poziblefounder Rick Chen, me & Dr Michelle Harvey
CRICOS Provider Code: 00113B Getting $10K for Maggots? It¡¯s ! ? 45 days to convince people to give us $$ ? No existing ¡®audience¡¯ ? Target Market not as tech savvy ? Ran ¡®physical¡¯ outreach campaign as well as online ? Apps used: Twitter, Facebook, LinkedIn and Storify ? Diverse Donors
CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
CRICOS Provider Code: 00113B NetPraxfor Crowd Funding: Usual suspects ? Facebook Page ¨CFriday Arvo Maggot Racing ? Twitter ¡®parody¡¯ accounts
CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! ? Used Storifyto ¡®record¡¯ Twitter arguments b/w the protagonists
CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
CRICOS Provider Code: 00113B NetPraxfor Community Engagement ? ¡®Research my World¡¯ PozibleCampaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
CRICOS Provider Code: 00113B ¡®Hips 4 Hipsters¡¯ Twitter only strategy ? One week on @realscientistrotation account to amplify signal ? Important relationship with science ¡®supertweeter¡¯ @upulie-> @colvinius ? Interviewed by @carolduncanon ABC radio ? ¡®Herd Mentality¡¯ Podcast @adamreakes ? Most donors came from these interactions
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost ? Pricey on Time!! (10-20 hrson top of Academic job!) ? $$ return per hour¡­.less than minimum wage ? Seen as ¡®zany¡¯ = non credible by science establishment??
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost ? Pricey on Time!! (10-20 hrson top of Academic job!) ? $$ return per hour¡­.less than minimum wage ? Seen as ¡®zany¡¯ = non credible by science establishment?? Benefit ? Raised profile in local and national communities ? ¡®Ripple Effect¡¯ still in action¡­several further donations ? Obtain network of random ¡®cheerleaders¡¯ for your research
CRICOS Provider Code: 00113B ¡®Ripple Effect¡¯ of community engagement ? Approx$5,000 extra donations (so far!) ? Plus $37,000 Grants
CRICOS Provider Code: 00113B ADVOCACY
CRICOS Provider Code: 00113B #nofemalespeakers#womeninSTEM
CRICOS Provider Code: 00113B #preciouspetals#preciouspetal
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B PROFESSIONAL NETWORKING
CRICOS Provider Code: 00113B NetPraxfor Networking
CRICOS Provider Code: 00113B NetPraxfor Networking ? @realscientists ? @wepublichealth ? @wethehumanites ? #onsci#phdchat#ecrchat ? #microtwjc ? #womeninscience
CRICOS Provider Code: 00113B NetPraxfor Networking
CRICOS Provider Code: 00113B NetPraxfor You? The Overworked academic? ? Give yourself a time limit to learn new App technology¡­.DISCARD those that do not suit you ? Big Three are Twitter, Facebook and LinkedIn ? Set up ¡®professional¡¯ Facebook and Twitter Accounts and set on to replicate posts on the other ? Use Unit FB pages and #unitcodesfor teaching ? Use ¡®down time¡¯ while travelling to post stories of interest ? Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive ? Social Media can be used to further professional networks, esp. at EMCR and PhD student levels ? Social Media valuable for Advocacy and Political engagement ? Make sure you do ¡®Real Life¡¯ engagement too!
CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 + 180 individuals @pozible.com + Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti Gillian Turner Catherine Donaldson James Hutson Kim Foale Michelle Banks
CRICOS Provider Code: 00113B http://www.slideshare.net/debver/crowdfunding-university-research http://www.slideshare.net/debver/report-evauatinresearch-myworld http://www.slideshare.net/debver/checklists-crowdfunding-research http://www.pozible.com/research My Blog: www.drmelthomson.wordpress.com 1stCampaign www.pozible.com/mightymaggots 2ndCampaign www.pozible.com/hips4hipsters ¡®Research my World¡¯ Crowd Funding Links

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Deakin Scholar's Week Online Academic Oct 2014

  • 1. CRICOS Provider Code: 00113B MUSINGS OF AN ONLINE ACADEMIC Implications for Teaching, Research and Community Engagement Dr Melanie Thomson ¨CDeakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson(Twitter) www.facebook.com/drmel.thomson My Blog: www.drmelthomson.wordpress.com
  • 2. CRICOS Provider Code: 00113B TEACHING
  • 3. CRICOS Provider Code: 00113B Academic work force ¨CAdapt or Die?
  • 4. CRICOS Provider Code: 00113B MOOCs ¨CThe devil¡¯s work?
  • 5. CRICOS Provider Code: 00113B Deakin ¨CLIVE ! The future agenda
  • 6. CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPraxproject Aim: Encouraging Academics to gain online ¡®skillz¡¯ to use in T&L and research
  • 7. CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPraxproject Joyce Seitzinger @catspyjamasnzon Twitter Colin Warren @colwaron Twitter
  • 8. CRICOS Provider Code: 00113B NetPraxproject: ARRRRGGGHH!!!
  • 9. CRICOS Provider Code: 00113B NetPraxproject: Learn to Filter
  • 10. CRICOS Provider Code: 00113B There¡¯s an App for that!
  • 11. CRICOS Provider Code: 00113B NetPraxfor Teaching: Digital Literacy ? Facebook Page ? Twitter Hash tag (#UnitCode)
  • 12. CRICOS Provider Code: 00113B RESEARCH
  • 13. CRICOS Provider Code: 00113B NetPraxfor Research: Crowd Funding Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrabon Twitter
  • 14. CRICOS Provider Code: 00113B NetPraxfor Research: Crowd Funding ? Deakin-Pozible.com partnership ? Poziblefounder Rick Chen, me & Dr Michelle Harvey
  • 15. CRICOS Provider Code: 00113B Getting $10K for Maggots? It¡¯s ! ? 45 days to convince people to give us $$ ? No existing ¡®audience¡¯ ? Target Market not as tech savvy ? Ran ¡®physical¡¯ outreach campaign as well as online ? Apps used: Twitter, Facebook, LinkedIn and Storify ? Diverse Donors
  • 16. CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
  • 17. CRICOS Provider Code: 00113B NetPraxfor Crowd Funding: Usual suspects ? Facebook Page ¨CFriday Arvo Maggot Racing ? Twitter ¡®parody¡¯ accounts
  • 18. CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! ? Used Storifyto ¡®record¡¯ Twitter arguments b/w the protagonists
  • 19. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
  • 20. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
  • 21. CRICOS Provider Code: 00113B NetPraxfor Community Engagement ? ¡®Research my World¡¯ PozibleCampaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
  • 22. CRICOS Provider Code: 00113B ¡®Hips 4 Hipsters¡¯ Twitter only strategy ? One week on @realscientistrotation account to amplify signal ? Important relationship with science ¡®supertweeter¡¯ @upulie-> @colvinius ? Interviewed by @carolduncanon ABC radio ? ¡®Herd Mentality¡¯ Podcast @adamreakes ? Most donors came from these interactions
  • 24. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost ? Pricey on Time!! (10-20 hrson top of Academic job!) ? $$ return per hour¡­.less than minimum wage ? Seen as ¡®zany¡¯ = non credible by science establishment??
  • 26. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost ? Pricey on Time!! (10-20 hrson top of Academic job!) ? $$ return per hour¡­.less than minimum wage ? Seen as ¡®zany¡¯ = non credible by science establishment?? Benefit ? Raised profile in local and national communities ? ¡®Ripple Effect¡¯ still in action¡­several further donations ? Obtain network of random ¡®cheerleaders¡¯ for your research
  • 27. CRICOS Provider Code: 00113B ¡®Ripple Effect¡¯ of community engagement ? Approx$5,000 extra donations (so far!) ? Plus $37,000 Grants
  • 28. CRICOS Provider Code: 00113B ADVOCACY
  • 29. CRICOS Provider Code: 00113B #nofemalespeakers#womeninSTEM
  • 30. CRICOS Provider Code: 00113B #preciouspetals#preciouspetal
  • 33. CRICOS Provider Code: 00113B PROFESSIONAL NETWORKING
  • 34. CRICOS Provider Code: 00113B NetPraxfor Networking
  • 35. CRICOS Provider Code: 00113B NetPraxfor Networking ? @realscientists ? @wepublichealth ? @wethehumanites ? #onsci#phdchat#ecrchat ? #microtwjc ? #womeninscience
  • 36. CRICOS Provider Code: 00113B NetPraxfor Networking
  • 37. CRICOS Provider Code: 00113B NetPraxfor You? The Overworked academic? ? Give yourself a time limit to learn new App technology¡­.DISCARD those that do not suit you ? Big Three are Twitter, Facebook and LinkedIn ? Set up ¡®professional¡¯ Facebook and Twitter Accounts and set on to replicate posts on the other ? Use Unit FB pages and #unitcodesfor teaching ? Use ¡®down time¡¯ while travelling to post stories of interest ? Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive ? Social Media can be used to further professional networks, esp. at EMCR and PhD student levels ? Social Media valuable for Advocacy and Political engagement ? Make sure you do ¡®Real Life¡¯ engagement too!
  • 38. CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 + 180 individuals @pozible.com + Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti Gillian Turner Catherine Donaldson James Hutson Kim Foale Michelle Banks
  • 39. CRICOS Provider Code: 00113B http://www.slideshare.net/debver/crowdfunding-university-research http://www.slideshare.net/debver/report-evauatinresearch-myworld http://www.slideshare.net/debver/checklists-crowdfunding-research http://www.pozible.com/research My Blog: www.drmelthomson.wordpress.com 1stCampaign www.pozible.com/mightymaggots 2ndCampaign www.pozible.com/hips4hipsters ¡®Research my World¡¯ Crowd Funding Links